KATE ANDERSEN

Project Information

GLYPH Immersive is a modular type tool I created to make pixel and dot-based letterforms, symbols, and ornaments in the browser. It was inspired by curiosity about why pixel and pixel-inspired art continues to persist despite its technical obsolescence, and what it is about the grid that keeps drawing us back?

With research, I learned more about the ancient history of the grid: the woven textiles of the Andes, the rice-flour kolam drawn at doorways in South India, the modular scripts and symbols that predate computers by centuries. The grid is a familiar tool with an important set of qualities: meditative, constrained yet infinite, and equally inviting to the professional and the novice. Technology today offers the artist endless possibilities - at times numbing life's necessary friction: the constraints and discomfort that produce great art and ideas. I created the tool as an accessible, engaging, playful space for people to explore their ideas.

GLYPH Immersive launched publicly in 2026. Within its first week it reached Product Hunt top 15 and more than 300,000 engagements.

Project Information

The Scroll emerges at a critical moment in our relationship with artificial intelligence, as the line between human and machine-generated content becomes increasingly blurred. This web application serves as both a game and a tool for developing digital literacy in an AI-dominated landscape.

The UX/UI design prioritizes clarity and focus, removing distractions to allow users to concentrate on the subtle details that often distinguish AI-generated images from human-created ones. Through careful information architecture and user flow design, the game tracks users' progress, offering reflections based on their performance and decisions at the end of each round.

The goal is to build a user's confidence in their own judgment while providing simple guidance and prompts for reflection. The experience evolves with the user through progressive disclosure and adaptive interfaces, introducing increasingly subtle distinctions as their discernment improves.

The project represents an increasingly relevant approach to education by being immersive, timely, and engaging for users with limited time or attention. So far, thousands of users have played the game. The tool will continue to evolve with AI's technological developments, as well as user feedback (please email hello@kateander.com with feedback or questions).

Project Information

Mindful Action for Regeneration (MAR) connects Tampa Bay residents with nature through volunteer days, workshops, and community gatherings - restoring native habitats and building environmental stewardship along the way.

Our collaboration has spanned merchandise, event photography, and environmental graphics. That included an interpretive sign for their Gulfport coastal restoration site, paired with a phone stand and QR code linking to a "living archive." There, visitors can act as citizen scientists by submitting photos and watching the site change over time.

The everyday goal is to help make regenerative action visible, approachable, and collective.

Project Information

Tampa Bay Watch is a pioneering non-profit marine conservation organization dedicated to the protection and restoration of the Tampa Bay estuary. With over three decades of environmental stewardship, they needed a visual identity that could carry their mission forward while honoring their legacy.

In Spring 2023, I joined Tampa Bay Watch as an in-house designer and content creator during a pivotal moment in the organization's growth. Known for over 30 years of coastal restoration and marine education, Tampa Bay Watch had expanded its programming to include a new education center on the St. Pete Pier, additional marine science programs, and the transformation of its headquarters into a waterfront venue for eco-friendly celebrations. While these initiatives brought exciting opportunities, they also led to brand fragmentation and confusion across audiences.

Recognizing the need for clarity, I proposed a brand restructuring strategy to the CEO in Summer 2023 - recommending a branded house approach that would unify the organization under a cohesive visual system. Around the same time, our marketing team discovered SPARK's Stoked campaign, which offers pro-bono branding support to nonprofits. We applied and were fortunate to be selected. Together with Jenna Rogers (Marketing Director) and Dwayne Virgint (CEO), I collaborated closely with SPARK to reimagine Tampa Bay Watch's brand - one that honors its iconic legacy and creates a sense of community among "Tampa Bay locals," human and wildlife residents alike.

Alongside the rebrand, Jenna and I initiated a full redesign of Tampa Bay Watch's website. I led the UX design and visual direction, prioritizing user flows that make complex conservation information accessible to diverse audiences. I also redesigned the Tampa Bay Watch Discovery Center website, improving both brand alignment and user experience to better serve the center's high volume of diverse visitors.

As the organization's in-house creative, I oversaw all visual outputs to ensure brand consistency across platforms. This included designing educational signage, marketing collateral, merchandise, and digital content - all with a focus on user-centered design that makes environmental action feel approachable. I also directed two educational animations featured at the Discovery Center, located on the St. Pete Pier - a destination that draws millions annually.

Today, the organization reflects a unified, flexible brand that communicates clearly with a wide range of audiences, from school children to scientific partners.

Project Information

Oyster Boys Conservation is a growing nonprofit in Sarasota, FL that specializes in engaging diverse audiences with coastal restoration. They make the work cool, approachable, and empowering.

For their spring 2025 merch drop, I created artwork to complement their existing brand while carrying a few key elements to the forefront: strength, momentum, and wild Florida.

The design's centerpiece is an osprey mid-flight, clutching a string of oysters, to symbolize resilience, restoration, and the wild that they are working to protect. This graphic, paired with a custom script wordmark and brand serif type drawn from maritime traditions, gives the artwork a bold, lived-in look that feels equally at home on a boat, a back road, or a city sidewalk.

To accompany the main artwork, I designed a modular "OBC" monogram inspired by traditional cattle brands and adapted from the Muara brand font. The resulting artwork feels rugged, modern, and very much theirs.